STYLE
This style sets forth the principles by which we present ourselves to the world — not because we have to, but because the way we are seen and felt must be as deliberate as the work we do. We are not followers of trends, nor prisoners of tradition. We are curators of something quieter, sharper, and, in its own way, more timeless.
Every element has been chosen not merely to look good, but to say something.
A visual identity that doesn’t ask
for attention — it commands it.
/ LOGO
A signature that needs no flourish.
The logo is the icon. It wears all hats. It is never cropped, edited, reimagined, or adorned.
Never:
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Stretch, squeeze, crop, or recolour the logo
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Add shadows, outlines, bevels, or animations not approved by us
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Rearrange or reinterpret any of its components
Let it speak for itself — it always does.
/ COLOURS
Our palette is distilled. Restraint is a luxury.
Pure Black
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HEX: #000000
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RGB: 0, 0, 0
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CMYK: 80, 70, 70, 100
It is not merely black. It is the kind of black that absorbs light — symbolic of authority, elegance, and the sort of confidence that doesn’t need to shout.
Soft Horizon
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HEX: #F6F7FF
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RGB: 246, 247, 255
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CMYK: 4, 3, 0, 0
A barely-there whisper of lavender. Chosen not to decorate, but to support — a soft gradient horizon that allows the black to speak more clearly. It breathes.
/ TYPOGRAPHY
Words matter. So does how they’re dressed.
Gambarino
Display Font
Modern Garalde meets editorial chic. Used for moments of introduction and intent — headlines, titles, callouts. Designed by Théo Guillard, Gambarino has character without noise. Think: front page of a quietly iconic print edition.
Switzer
Body Font
Swiss-inspired, clean, and neutral — the typeface equivalent of speaking clearly and letting people listen. Designed by Jérémie Hornus, Switzer is there to do the job: no fuss, no flash.
/ MOTION
Effortless entrance.
Quiet confidence.
Undeniable impact.
A sonic and visual greeting that must always be experienced in full — never chopped, sped up, muted, or reinterpreted. Multiple variants exist. All share the same principle.
Guidelines:
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Never overlay with music unless explicitly permitted
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Never display below 720p resolution
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Always end sequences with the full animation in brand communications
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Never loop