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Review The KMR Brands' netiquette guidelines for respectful and constructive online interactions. Ensure compliance, privacy, and digital etiquette in all engagements. NETIQUETTE This Policy establishes guidelines for respectful and constructive online interactions for individuals engaging with The KMR Brands OÜ, its affiliated groups, and the agencies under its ownership and operation. / Respectful Communication Treat all participants with courtesy and respect, regardless of differing opinions or perspectives. Avoid using language that is abusive, discriminatory, offensive, or harmful. Embrace and respect the diversity of our community. / Constructive Engagement Keep discussions relevant and purposeful, focusing on fostering positivity and collaboration. Provide constructive feedback when sharing opinions or addressing concerns. Refrain from engaging in arguments, trolling, or inflammatory behavior. / Privacy and Confidentiality Do not share sensitive, private, or confidential information about yourself or others. Refrain from asking for or exposing personal data of any kind in public forums. / Compliance and Integrity Avoid sharing or promoting illegal, fraudulent, or inappropriate content. Refrain from spreading rumors or misinformation. Ensure that all shared materials are your own or appropriately credited. / Digital Etiquette Use clear and respectful language, keeping messages concise and on topic. Avoid excessive use of capitalization, emojis, or other elements that may be perceived as unprofessional. Respect the time and attention of others by avoiding spam or irrelevant posts. / Consequences for Violations Content removal from our platforms. Suspension or banning from interacting with our accounts. Reporting to relevant authorities in cases of illegal activity. / Reporting Concerns Potential violations or risks may be reported via the Company’s Compliance Communication Channels in accordance with the Whistleblower Protection Act (HinSchG). By participating in discussions or engaging with our platforms, you agree to uphold these principles.

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Learn about The KMR Brands, a European multidisciplinary group headquartered in Tallinn, led by experienced international leadership. Explore the company story, mission, values, and commitment to sustainable, innovative solutions. ABOUT US The KMR Brands is a European multidisciplinary group, headquartered in Tallinn, combining creativity, strategy, and operational excellence to deliver bespoke experiences, marketing, multimedia, publishing, and talent-management solutions. We serve discerning clients across global markets, crafting effective work that drives results and elevates brands. At our core, we are storytellers, innovators, and partners, bringing every project to life with a focus on quality, sustainability, and enduring relationships. Through strategic vision and creative ingenuity, KMR sets industry benchmarks and continually expands internationally. Commitment to Sustainability / Green The Bid At KMR, progress and responsibility go hand in hand. As a member of the Green The Bid community, we work with leading organisations to advance sustainable and forward-thinking industry practices. Our Values Behind KMR / A Global Perspective KMR is guided by a leadership team whose complementary strengths in strategy, creativity, and operational excellence shape the group’s growth and long-term vision. Their diverse cultural backgrounds and global careers foster a thoughtful, collaborative approach to leadership, reinforcing KMR’s identity as a distinctly European yet internationally connected group. Founder CEO Kasem M. Raad Kasem leads The KMR Brands with a focus on creative vision, strategic growth, and international expansion. Drawing on his Lebanese heritage and global experience, he guides the group with insight, ambition, and commitment to excellence. Card Regional MD Kléber Romero Kléber oversees operational strategy across the Americas, the British Isles, and Southern Europe. Informed by his Jewish heritage and international experience, he brings a collaborative, and strategically minded approach to leadership. Card Join Us / Change Through Consistency We believe in forging meaningful paths for our clients by blending creativity with commercial insight. Our work embraces innovation, sustainability, and purpose, ensuring that every initiative contributes positively to our clients’ ambitions, their audiences, and the world at large. Career Our Journey / Started Simple Dec 2018 Studio K Production (SKP) is founded in Beirut, marking KMR’s origins. Nov 2021 K Produktions introduces a new brand identity and launches JEiN Records. Oct 2022 The KMR Brands consolidates its agencies under a German legal entity in Berlin. Jan 2025 KMR completes a strategic rebrand and restructures into five core groups, operating internationally. Dec 2019 SKP relocates to Berlin and rebrands as K Produktions. Jul 2022 trink4free® is registered as a German brand. Jul 2023 Headquarters move to Tallinn, Estonia.

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Discover the core values of The KMR Brands: Responsibility, sustainability, and fairness guide our commitment to excellence, customer satisfaction, and innovation. VALUES In an era where communication and shaping opinions are paramount, our values lie at the heart of our actions. Responsibility, sustainability, and fairness form the cornerstones of our philosophy, guiding our daily choices. These values are more than just guiding principles; they are the foundation that underscores our commitment to excellence, customer satisfaction, and innovation. Serving as our ethical compass, they steer our decisions and lay the groundwork for our vision and pursuit of exceptional performance. ENVIRONMENTAL AND CLIMATE PROTECTION Long before the broader society recognized the urgency, The KMR Brands OÜ consistently prioritized sustainability in every aspect. From targeted resource use and innovative technologies to promoting an environmentally conscious approach: Our initiatives and commitments vividly demonstrate that ecological responsibility and economic success can and should go hand in hand. HEALTH The KMR Brands OÜ takes responsibility seriously. This encompasses not only the well-being and health of our employees and stakeholders but also the safety and satisfaction of our customers. We ensure that our products and services adhere to the highest standards of safety and quality. DIVERSITY For The KMR Brands OÜ, diversity transcends mere ethical obligation. We firmly believe that genuine innovation arises from a blend of diverse perspectives and experiences. Only through the integration and recognition of societal diversity can we comprehend the dynamic market and deliver tailored, compelling solutions to our customers. COLLABORATION At The KMR Brands OÜ, we've transcended traditional models. We recognize that entrepreneurial agility and efficiency are achieved through collaboration, teamwork, and solidarity. Lifelong learning and a culture of trust are paramount to us. As a company committed to enduring values, we value the cohesion and dedication of each individual. DATA RESPONSIBILITY In the digital landscape, customer data is of paramount importance. However, at The KMR Brands OÜ, we have clear and stringent guidelines. For us, there's no question that the trust of our customers is of utmost priority and represents a more central resource than any data entrusted to us. GENERATIONAL RESPONSIBILITY At The KMR Brands OÜ, we have always adopted a cross-generational perspective. Our aim to pass on our company in a robust state to future generations extends to a societal viewpoint. For us, ecological and social responsibility are not just values but essential economic obligations. SOCIAL RESPONSIBILITY At The KMR Brands OÜ, we firmly believe that value-driven management is a cornerstone for a stable and liberal society. It's equally undeniable that ethical conduct finds its rightful place in a free, harmonious, and thriving community. Therefore, we actively engage in value-based dialogue, promote tolerance, and advocate for the interests of future generations. FAIRNESS At The KMR Brands OÜ, collaborative action on equal footing is at the heart of our corporate culture and success. Our collaboration is characterized by reliability, commitment, respect, tolerance, and courage. In cases of conflicting goals or disagreements, we address them transparently and strive for solutions together. We not only consider our immediate business sphere but also take seriously the circumstances and conditions across our entire value chain. Respecting human rights and promoting fair working conditions are central concerns for us.

Born on June 17, 2003, in Beirut, Lebanon, Kasem M. Raad is an entrepreneur, producer, director, model, and author. He is the founder CEO, and owner of The KMR Brands, a European conglomerate specializing in experiences, marketing, multimedia, publishing, talent management, and related sectors. KASEM M. RAAD Born on June 17, 2003, in Beirut, Lebanon, Kasem M. Raad is an entrepreneur, producer, director, model, and author. He is the founder CEO, and owner of The KMR Brands, a European conglomerate specializing in experiences, marketing, multimedia, publishing, talent management, and related sectors. / INTRODUCTION Kasem M. Raad was born in Beirut, Lebanon, into a family with an artistic background. His father, Mohamad I. Raad, was a well-known calligraphy artist, producer, art teacher, and director. Kasem demonstrated academic aptitude from a young age, earning a Technical Baccalaureate in Graphic Design from Al-Massar Institutes in Beirut. He notably completed his secondary education early after passing the national exam at the age of 15. Kasem grew up in the culturally rich area of Hadath, Beirut, which influenced his early interest in media production. In pursuit of further education and career opportunities, Kasem moved to Berlin, Germany, to continue his development in the field of media. In 2017, Kasem experienced the loss of his father, a significant event that shaped his resilience and determination in both his personal and professional life. / EDUCATION After relocating to Germany in 2019, Kasem focused on mastering the German language and participated in the Integrated Vocational Training Preparation (Integrierte Berufsausbildungsvorbereitung) program. During this time, he also completed an internship at rbb, gaining practical experience in media production. In 2022, he earned the Middle School Certificate as part of the IBA program. / CAREER Kasem’s professional journey began at a young age when he started creating visual presentations for school projects. At just 14, he ventured into entrepreneurship, balancing freelance work with his academic commitments. His early involvement in media included volunteering at prominent outlets such as MTV Lebanon, OTV, and Bintjbeil.org. He also taught Photoshop and editing at the Rammal Design Institute and explored podcast production with "Kasem Lab." In 2018, Kasem founded SKP-Studio K Production, which later became K Produktions after he moved to Berlin in 2019. Despite challenges in his education, Kasem successfully established and led his own company. / EXPANSION In 2022, Kasem integrated K Produktions into The KMR Brands OÜ, forming a holding company that oversees several brands and agencies specializing in experience, marketing, multimedia, publishing, talent, and related sectors. This reorganization was completed in 2023. / APPRENTICESHIP In 2023, Kasem began an apprenticeship at Axel Springer as an audiovisual media designer. However, his time at the company was marked by ethical concerns, which led him to question the organization’s role in the propagation of misinformation. As a result, the apprenticeship came to an end, and he subsequently founded MainBeast Publishing under The KMR Brands OÜ, where he continues to write and release his works. In early 2025, Kasem began a Dual Apprenticeship as a Marketing Communications Specialist at artcom Group, further advancing his expertise in this sector. / PHOTOS

PROMOxBEAST is an influencer marketing agency founded by Gianni Marasco, specializing in creating tailored strategies to elevate clients' digital presence. We manage influencers and offer a range of services from content creation to media buying, ensuring maximum impact. < To Group Influencer Marketing PROMOxBEAST PROMOxBEAST is an influencer marketing agency founded by Gianni Marasco, specializing in creating tailored strategies to elevate clients' digital presence. We manage influencers and offer a range of services from content creation to media buying, ensuring maximum impact. Coming Soon Previous Next

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Publishing Group GenZeed Online Magazine MainBeast Book Publisher LATEST NEWS PicturePeople Joins Forces to Elevate the Modeling Experience for SUCH MODELS PROMOxBEAST Joins The KMR Brands and Reveals a Fresh Rebrand “Reflection” will finally premiere on April 8th at 6:00 PM on YouTube

Multimedia Group Binge It Content Creation JEiN Records Record Label K Produktions Media Production LATEST NEWS PicturePeople Joins Forces to Elevate the Modeling Experience for SUCH MODELS PROMOxBEAST Joins The KMR Brands and Reveals a Fresh Rebrand “Reflection” will finally premiere on April 8th at 6:00 PM on YouTube

Talent Group GLANZ Talent Agency SUCH MODELS Model Agency LATEST NEWS PicturePeople Joins Forces to Elevate the Modeling Experience for SUCH MODELS PROMOxBEAST Joins The KMR Brands and Reveals a Fresh Rebrand “Reflection” will finally premiere on April 8th at 6:00 PM on YouTube