BRAND TOOLKIT
It's essential for all of us to have a foundational understanding of when and how to utilize our identity. These identity standards aim to introduce you to the basic usage guidelines. We want to make it easy for you to incorporate The KMR Brands across all media formats while adhering to our brand guidelines.
Logo & Proportions
It's our most important brand asset. Therefore, we value and protect it, and kindly ask you to adhere to the guidelines when using it.
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The KMR Brands logo maintains a specific ratio of 1:2.3 width. These proportions have been carefully selected and must not be altered. The icon possesses a perfect square ratio of 1:1 and also serves as the favicon.
Clear Space
Clear Space refers to the area around the logo that must be free from any elements such as text, graphics, borders, or other logos. The minimum required space around the logo is equivalent to the height and width of the letter "K" on all sides.
Minimum Size
Setting a minimum size ensures that the impact and legibility of the logo are not compromised when applied.
The logo of The KMR Brands should never be smaller than 100 pixels digitally or less than 28 mm when printed.
No-Gos'
Do not distort or alter the proportions of the logo.
Do not add a drop shadow to the logo.
Do not add outlines to the logo.
Do not alter any elements in relation to one another.
Colour
Black is our primary colour. It symbolizes the mystery, power, elegance, and complexity behind our brand.
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White is our secondary colour and can be used over black or vice versa.
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #FFFFFF
RGB: 0 0 0
CMYK: 80 70 70 100
HEX: #000000