KMR Introduces Yosemite Models

© The KMR Brands OÜ

The KMR Brands is pleased to announce the integration of its modelling agency operations with Yosemite Models, creating a unified, internationally positioned full-service agency under the Yosemite Models brand.

Both agencies had previously developed independently. KMR managed its own structured modelling division, complete with established systems, international clients, and operational foundations. Yosemite Models was built with a strong creative direction and a focus on scouting and talent development, alongside ambitions for international expansion.

By merging these complementary strengths, the combined agency unites operational excellence with creative vision—creating a more powerful, efficient, and globally competitive platform for talents, clients, and long-term growth.

This integration is neither an acquisition nor a support arrangement. It represents a joint step forward, preserving the identity and founding intent of both operations.

This integration reflects how we build at KMR,

says Kasem M. Raad, Founder CEO of The KMR Brands.

We recognized shared ambition and complementary strengths. Bringing Yosemite Models and our existing modelling operations together allows us to scale with clarity while maintaining the leadership and creative standards that define us.

Yosemite Models now operates as a full-service international modelling agency, discovering, developing, and representing talents worldwide. The agency delivers fashion editorials, e-commerce productions, catalog projects, campaign shoots, product campaigns, and portrait commissions—combining talent representation with creative execution within a single cohesive framework.

The agency’s direction is defined collaboratively, with both founders shaping standards, placements, and future market positioning together.

Yosemite Models was built as an international, human-centered, and inclusive agency that values uniqueness in aesthetics over conformity. We believe in representing individuals with strong character and distinctive visual identity, creating space for authentic presences within the global fashion and media landscape.

says Ege Erkorkmaz, Co-Founder of Yosemite Models.

Through our partnership with KMR, aligned with our shared vision, we aim to introduce authentic new faces to the media industry and establish a refined, multi-layered model catalog that will make our name recognized across Europe and worldwide.

The unified Yosemite Models is positioned to connect emerging markets with established fashion capitals through shared vision, disciplined growth, and a long-term commitment to talent development. For partners, investors, and talents considering joining the agency, this integration represents stability, ambition, and a clearly defined path forward—aligned with The KMR Brands’ mission of “Change Through Consistency.”

About The KMR Brands

The KMR Brands is a European multidisciplinary group operating internationally in experiences, marketing, multimedia, publishing, and talent management through its portfolio of agencies.